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Michael Holste.

Address: Downtown Seattle, WA 98101


Tel: Email me.

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Digital Marketing Manager

A dynamic, creative PR and digital marketing manager experienced in using leading technology and savvy marketing strategy to build comprehensive marketing communication campaigns and content. I combine the creativity of advertising and marketing with the analytical skills and technical business proficiency of an MBA.











Manage social media channels, strategy, and communications for Microsoft SharePoint product group.  Duties include:

  • owning and driving all SharePoint social accounts including designing and developing content 

  • designing and implementing marcomm plans for SharePoint product, SharePoint Conference, Office and SharePoint blogs

  • developing voice and marketing strategy for Yammer and Microsoft enterprise social efforts

  • providing copywriting, editorial review, and moderation for Office and SharePoint blogs 

  • social measurement and analysis, discovering actionable marketing insights

  • building various technical, Yammer, and SharePoint community relationships and promoting engagement

PR/Digital Marketing Mgr

Microsoft. April '13 - present

Social Media Strategist

SDL Marketing. January '13- June '13


  • SM2 and NetBreeze Enterprise Social Monitoring Platforms

  • HootSuite, Topsy, BottleNose, TweetDeck monitoring tools

  • Microsoft SharePoint, OmniUpdate, Wix WCM Platforms

  • Yammer, SharePoint, Facebook, Twitter, Google+, LinkedIn, YouTube, Swipp, Pinterest media channels

  •,, customized link shortners applications

  • Wordpress and Telligent blogging tools

  • Microsoft Office Suite, Excel PivotTables, SharePoint, Lync, OneNote, Outlook, SkyDrive Pro, Microsoft Web App tools

  • Adobe inDesign & Photoshop,

  • HTML, Some JavaScript 

  • SPSS Statistical Software

  • Google Analyticals

2010 - present

2010 - present

Develop unique marketing content and strategies for SM2 social media monitoring tool. Duties include:

  • creating original and valuable social media content and thought leadership pieces on Social Intelligence

  • using SM2 and other social media monitoring tools to “listen” to scan environment and industry trends

  • translating market and industry research into business intelligence and strategy through data analysis

  • providing copywriting and editing for blogs and social media posts targeting SMBs (small-medium businesses)

Marketing Specialist

Pepper Consulting Group. May '09- January '13

Oversee marketing efforts for an HR firm reliant upon accuracy and effectiveness. Responsible for:

  • designing and developing marketing communications campaigns for the organization

  • managing and monitoring social media, website content and design client materials

  • monitoring and analyzing market information for strategies, insight, and relevant info

  • creating workshop assessments, marketing materials, and workbooks

Marketing Graduate Asst

University of Toledo. August '10- May '12

Provided Public Relations/Marketing support and strategy under the Vice President for Student Affairs. Responsible for:

  • managing UT Divisional social media, including website, blogs, Facebook pages, and other avenues

  • creating and executing university marketing and communication campaigns

  • drafting press releases, speeches, internal/external emails, promotional materials and flyers

  • developing Divisional assessment materials, crisis management strategies, and university programs

  • assigning projects to student workers and provide supervision

  • assisting in administrative coverage and secretarial duties

Freelance Digital Marketer
 April '09- August '11

Create and/or edit text for websites, flyers, newsletters, advertisements, and social media. Responsible for:

  • working with clients to understand and create text that conveys the company’s message and goals

  • developing IMC campaigns for small and medium-sized businesses

  • created YMCA & JCC of Greater Toledo Board of Trustees materials

  • designed and developed Huntington Center of Toledo’ “First in Line” campaign


University of Toledo. MBA

August '10 - May '12

Major in Marketing. Minor in Finance.
GPA: Dean's List.

Western Michigan University. BA

August '06 - May '10

Major in Communication. Minor in Marketing.
GPA: Honor Role.

Professional Development
  • Yammer Power User Training

  • Reimagine SharePoint Development webinar series

  • Yammer Working Social Tour

  • NetBreeze and SM2 Social Report Manager Training

  • CapSim: Capstone business simulation

  • Comp XM business leadership simulation tools

  • Exceptional Customer Service Workshop, Fall 2010,

  • University of Toledo-Harvard Business Publishing, Global Supply Chain Management Simulation

  • Harvard Business Publishing, Supply Chain Coursepack

  • University of Toledo, Master’s Business Administration, Dean’s List

  • Created “Shifting Paradigms: Higher Education as a Business,” the featured presentation at the 2012 NASPA National Convention

  • Created  “Redefining Service in Higher Education,” a featured presentation at the 2011 NASPA Region IV National Convention

  • Awarded Public Relations Graduate Assistantship

  • University of Toledo, Division of Student Affairs.

  • Writing: Wrote The Adventures of Sir Les, a copyrighted children’s play. Performed at schools and public libraries in Southeastern Michigan by Twice Upon a Time Theatre Project and The Magenta Giraffe Theatre Company.

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