Michael Holste.

Address: Downtown Seattle, WA 98101

Email: mjholste@gmail.com

Tel: Email me.

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Digital Marketing Manager

A dynamic, creative PR and digital marketing manager experienced in using leading technology and savvy marketing strategy to build comprehensive marketing communication campaigns and content. I combine the creativity of advertising and marketing with the analytical skills and technical business proficiency of an MBA.

  • SOCIAL MEDIA CAMPAIGNS  

  • MARKETING STRATEGY & DESIGN

  • COPYWRITING/EDITING

  • BRAND MANAGEMENT

  • SOCIAL MEDIA MONITORING

  • MARKET RESEARCH

  • PUBLIC RELATIONS

  • DESIGN & CONTENT

  • COMMUNITY MANAGEMENT

Experience

Manage social media channels, strategy, and communications for Microsoft SharePoint product group.  Duties include:

  • owning and driving all SharePoint social accounts including designing and developing content 

  • designing and implementing marcomm plans for SharePoint product, SharePoint Conference, Office and SharePoint blogs

  • developing voice and marketing strategy for Yammer and Microsoft enterprise social efforts

  • providing copywriting, editorial review, and moderation for Office and SharePoint blogs 

  • social measurement and analysis, discovering actionable marketing insights

  • building various technical, Yammer, and SharePoint community relationships and promoting engagement

PR/Digital Marketing Mgr

Microsoft. April '13 - present

Social Media Strategist

SDL Marketing. January '13- June '13

Skills

  • SM2 and NetBreeze Enterprise Social Monitoring Platforms

  • HootSuite, Topsy, BottleNose, TweetDeck monitoring tools

  • Microsoft SharePoint, OmniUpdate, Wix WCM Platforms

  • Yammer, SharePoint, Facebook, Twitter, Google+, LinkedIn, YouTube, Swipp, Pinterest media channels

  • Bit.ly, Ow.ly, MSFT.it customized link shortners applications

  • Wordpress and Telligent blogging tools

  • Microsoft Office Suite, Excel PivotTables, SharePoint, Lync, OneNote, Outlook, SkyDrive Pro, Microsoft Web App tools

  • Adobe inDesign & Photoshop,

  • HTML, Some JavaScript 

  • SPSS Statistical Software

  • Google Analyticals

2010 - present

2010 - present

Develop unique marketing content and strategies for SM2 social media monitoring tool. Duties include:

  • creating original and valuable social media content and thought leadership pieces on Social Intelligence

  • using SM2 and other social media monitoring tools to “listen” to scan environment and industry trends

  • translating market and industry research into business intelligence and strategy through data analysis

  • providing copywriting and editing for blogs and social media posts targeting SMBs (small-medium businesses)

Marketing Specialist

Pepper Consulting Group. May '09- January '13

Oversee marketing efforts for an HR firm reliant upon accuracy and effectiveness. Responsible for:

  • designing and developing marketing communications campaigns for the organization

  • managing and monitoring social media, website content and design client materials

  • monitoring and analyzing market information for strategies, insight, and relevant info

  • creating workshop assessments, marketing materials, and workbooks

Marketing Graduate Asst

University of Toledo. August '10- May '12

Provided Public Relations/Marketing support and strategy under the Vice President for Student Affairs. Responsible for:

  • managing UT Divisional social media, including website, blogs, Facebook pages, and other avenues

  • creating and executing university marketing and communication campaigns

  • drafting press releases, speeches, internal/external emails, promotional materials and flyers

  • developing Divisional assessment materials, crisis management strategies, and university programs

  • assigning projects to student workers and provide supervision

  • assisting in administrative coverage and secretarial duties

Freelance Digital Marketer
 April '09- August '11

Create and/or edit text for websites, flyers, newsletters, advertisements, and social media. Responsible for:

  • working with clients to understand and create text that conveys the company’s message and goals

  • developing IMC campaigns for small and medium-sized businesses

  • created YMCA & JCC of Greater Toledo Board of Trustees materials

  • designed and developed Huntington Center of Toledo’ “First in Line” campaign

Education

University of Toledo. MBA

August '10 - May '12

Major in Marketing. Minor in Finance.
GPA: Dean's List.

Western Michigan University. BA

August '06 - May '10

Major in Communication. Minor in Marketing.
GPA: Honor Role.

Professional Development
  • Yammer Power User Training

  • Reimagine SharePoint Development webinar series

  • Yammer Working Social Tour

  • NetBreeze and SM2 Social Report Manager Training

  • CapSim: Capstone business simulation

  • Comp XM business leadership simulation tools

  • Exceptional Customer Service Workshop, Fall 2010,

  • University of Toledo-Harvard Business Publishing, Global Supply Chain Management Simulation

  • Harvard Business Publishing, Supply Chain Coursepack

Achievements
  • University of Toledo, Master’s Business Administration, Dean’s List

  • Created “Shifting Paradigms: Higher Education as a Business,” the featured presentation at the 2012 NASPA National Convention

  • Created  “Redefining Service in Higher Education,” a featured presentation at the 2011 NASPA Region IV National Convention

  • Awarded Public Relations Graduate Assistantship

  • University of Toledo, Division of Student Affairs.

  • Writing: Wrote The Adventures of Sir Les, a copyrighted children’s play. Performed at schools and public libraries in Southeastern Michigan by Twice Upon a Time Theatre Project and The Magenta Giraffe Theatre Company.

©2014 Designed and built by Michael Holste.                     Contact at mjholste@gmail.com

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