Owned all SharePoint social communities comprised of over 175,000 followers. Managed the editorial calendars, content creation, publishing, community management, measurement and reporting for all accounts. Increased audience, reach, and engagement for all accounts and managed projects across products and the organization.
Public Relations Manager
As a modern PR/Digital Manager, I am responsible for every stage in the marketing workflow. From campaign design to developing content to publishing, monitoring, measuring and reporting. I've managed websites and digital marketing for 10K attendee conferences, increased communities by more than 100K, launched enterprise social networks, rebranded products, navigated PR fiascos, and everything in-between.
Conference Ad for SPC14
2014 App Awards
Designed banners, ads, content, and other marketing materials for the 2014 App Awards at SharePoint Conference. Covered the event for the SharePoint team and live-tweeted the award ceremony.
Microsoft Technical Communities
As an community manager and evangelist for Microsoft Technical Communities, I researched and measured the activity on the MSTC network before spearheading a 1,200 member migration to the Yammer Enterprise Social network. The move saves MSFT $40,000 annually and boosted participation in the product groups. I still serve as an Admin on the network and work as a point of contact between Office User Group leaders and Microsoft Corp.
As an Office Blogs manager and social lead, I on-point for copy, content, editorial, publishing, and promoting Office Blogs. Since Microsoft uses Office Blogs as an arm of Public Relations, this meant syncing with Technical Product Manager's, internal and external AR/PR teams, and Office Team leadership to ensure the content was landing in the correct channels on strict schedules.
The Changing Role of Television
"Over 1000 Channels, But Not the Right Medium" is a brief piece about how television's role in marketing has changed because of social media.
University of Colorado
Over the course of two years, I consistently provided marketing support and program design for leadership and coaching workshops and presentations at Colorado. This included drafting proposals, designing and creating executive presentations, and highlighting industry trends and disrupters in higher education.
As a marketing consultant, I provided designed and delivered content and presentations for executive level Human Resources workshops.
Clean Energy Coalition
Provided marketing materials, handouts, and program design support for leadership and coaching exercises and workshops for a Michigan-based green technology organization.
Supervised a team of Brand Managers during the Frosted Flakes "First in Line" campaign events. Managed interactive games, promotional giveaways and attendee engagement.
UT Student Affairs Website
I managed a complete redesign of the University of Toledo, Division of Student Affairs website. This included building the UI/UX, designing images/buttons, and working with the various department heads to create clear and consumable messaging.
SDL Social Intelligence
As a social media strategist for the social listening tool SM2, I wrote about how small to medium-sized businesses (SMBs) can use social intelligence, social media monitoring, and big data to grow their business and meet their marketing goals.
Microsoft Valuable Professionals
Served as a Community Manager and point of contact between SharePoint and then all Office 365 MVPs. Moderated a private enterprise social network and managed exclusive content.
Rocket Rapid Response
As a Graduate Assistant in the Office for the Student Experience, I helped outline coordinate and promote the launch of Rocket Rapid Response. A new student service aimed at improving customer service through technology at a 20K+ university.
Making a more beautiful and responsive web is something I am passionate about. In a mobile first world, building navigable pages that look modern and clean on both your browser or a mobile device is essential. This site is an example of me doing something I love. I built it from the ground up... for the monitor down.
Yammer Community Manager
As an admin and trained Yammer Power User, I manage and engage internal and external enterprise social networks with more than 25K members ranging from corporate executives, certified partners, tech pros and end users across every industry.
Created and managed the "Free App Friday" campaign for the Office Store. Promoted a series a featured and partner apps to increase visibility and exposure of the store. Pushed more than 10K clicks and downloads to the store through an integrated marketing campaign covering social, blogs, and enterprise networks.
App Award Ad
One of the unique ads designed for the 2014 App Awards. Displays a solid balance of creative copy and inspiring imagery while matching the style and branding guidelines of the conference.
Rich media and imagery is a proven way to increase engagement and shareability. Here is some custom design work done in Photoshop.
Launched and amplified the rebranding of OneDrive. Moderated a community facing event with a panel of Microsoft executives, subject matter experts, and MVPs discussing the new release of the standalone OneDrive for Business SKU.
Front Door Promotions
Designed and created website content, ads, and marketing materials for this direct marketing and door hanger business in Kalamazoo, MI.
For the rebranding of OneDrive, we lunched a social campaign that included this puzzle. Upon solving the puzzle and following the link, the first 100K received 100GB of free storage. In the few hours, it was retweeted more than 1K times and the #OneDrive hashtag was used more than 10K times. In total 10 million GB of storage was given away in 30 minutes.