SharePointOwned all SharePoint social communities comprised of over 175,000 followers. Managed the editorial calendars, content creation, publishing, community management, measurement and reporting for all accounts. Increased audience, reach, and engagement for all accounts and managed projects across products and the organization. | Public Relations ManagerAs a modern PR/Digital Manager, I am responsible for every stage in the marketing workflow. From campaign design to developing content to publishing, monitoring, measuring and reporting. I've managed websites and digital marketing for 10K attendee conferences, increased communities by more than 100K, launched enterprise social networks, rebranded products, navigated PR fiascos, and everything in-between. | Conference Ad for SPC14 |
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2014 App AwardsDesigned banners, ads, content, and other marketing materials for the 2014 App Awards at SharePoint Conference. Covered the event for the SharePoint team and live-tweeted the award ceremony. | Microsoft Technical CommunitiesAs an community manager and evangelist for Microsoft Technical Communities, I researched and measured the activity on the MSTC network before spearheading a 1,200 member migration to the Yammer Enterprise Social network. The move saves MSFT $40,000 annually and boosted participation in the product groups. I still serve as an Admin on the network and work as a point of contact between Office User Group leaders and Microsoft Corp. | Office BlogsAs an Office Blogs manager and social lead, I on-point for copy, content, editorial, publishing, and promoting Office Blogs. Since Microsoft uses Office Blogs as an arm of Public Relations, this meant syncing with Technical Product Manager's, internal and external AR/PR teams, and Office Team leadership to ensure the content was landing in the correct channels on strict schedules. |
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OneDrive Launched and amplified the rebranding of OneDrive. Moderated a community facing event with a panel of Microsoft executives, subject matter experts, and MVPs discussing the new release of the standalone OneDrive for Business SKU. | Front Door PromotionsDesigned and created website content, ads, and marketing materials for this direct marketing and door hanger business in Kalamazoo, MI. | OneDriveFor the rebranding of OneDrive, we lunched a social campaign that included this puzzle. Upon solving the puzzle and following the link, the first 100K received 100GB of free storage. In the few hours, it was retweeted more than 1K times and the #OneDrive hashtag was used more than 10K times. In total 10 million GB of storage was given away in 30 minutes. |
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