Paid advertising on Facebook doesn't work
As a community manager, I am a firm believer in organic reach and growth. I am not against paying for social media ads, but I believe that better content will lead to bigger, more participative communities. Like all community managers, I have experienced publishing posts that quickly climb past 100 likes, comments, and shares, but are throttled by "Reach". I have complained about it a few times on Twitter.
Simply put, the Newsfeed algorithms are letting down marketers. In f
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